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Vol.? 1 No. 1 August 1, 2007
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Leo Burnett & Ogilvy win the Cannes Gold Lions
Two Thai creative
teams made it big at the last Cannes Festival Awards. Leo Burnett won
two Gold Lions with their ?Clima? bicycle lock advertisements (in
outdoor and press categories), while Ogilvy
& Mather Advertising team also took two Gold Lions for their WWF
Thailand environmental campaign ?the Forests for Life project? (in the
Public Awareness and Outdoor Public Awareness categories - for
non-profit organizations)
Mr. Mark Tutssel
Chief Creative Officer, Leo Burnett Worldwide (standing third from
right), congratulates Ms. On-Usa Lamliengpol, CEO, Leo Burnett and Arc
Worldwide (Thailand) and her award-winning creative team.
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A D - T H E ? S C E N E
M A R K E T I N G
CSR is the real mantra
The
SET promotes CSR by allocating one-third of its annual revenues, or
around Bt100 million, to finance social activities - educational, sport
and environmental - to demonstrate that it was a highly responsible
organisation.
The
national Thailand Quality Award Committee takes into account Thai
firms' sense of social responsibility. The panel was established to
measure all aspects of local companies' business practices, in order to
improve their competitiveness.
The
Kenan Institute Asia studied consumer behaviour and attitudes towards
highly responsible organisations in Thailand and found that 60 per cent
of respondents in Bangkok expressed an intention to buy products from
organisations that demonstrated social responsibility, despite higher
prices.
The
energy firm Chevron Thailand Exploration and Production Ltd reported it
had adopted a social-responsibility policy with a strong intention to
improve the quality of life in the communities in which it operates.
The
company has spent 10 per cent of its profits on a social-responsibility
programme, or what it calls its "3E" policy, which focuses on three
areas: education, the environment and energy conservation.
N E W?? C A M P A I G N S
?INCLUDEPICTURE? "http://www.nationmultimedia
"We want to double
our Pure Life business in Thailand in the next three to four years,"
says Prayad Anuchiracheewa, executive director - water, Nestle.? Pure
Life drinking has set its primary target to beat 'Singha' to become the
market leader in Bt13billion bottled drinking water market within the
next three years.
ME D I A
RS in in-store radio broadcasting
RS Plc has taken over
four independent operators of in-store radio broadcasting. These
companies have been awarded the three to five year rights for radio
broadcasting services at major supermarket and hypermarket stores
respectively Tops Supermarket, Tesco Lotus, Carrefour, and Big C
Supercenter.
Pay TV to be allowed commercials
The
new Radio and Television Broadcasting Act may allow pay-TV operators to
earn revenues from advertisements. But TrueVisions is unlikely to
reduce its monthly service fees
24-hour local sports channel
Siam
Sport Syndicate Plc, which publishes a daily sports tabloid, recently?
began broadcasting a first 24-hour local sports channel in Thailand on
satellite TV. Broadcast on NBT 19 (National Broadcast Television),
which
belongs
to the Public Relations Department and is available to owners of Samart
satellite dishes, the channel would be free for at least one year
before adjusting to subscriber-based billing or pay-per-view.
It expects ad revenues of 120 million baht next year thanks to the Euro 2008 football tournament.
F I L M? P R O D U C T I O N
One stop shop? for filmmakers
Thailand's
first one-stop service office for international film producers has
begun operations at the Office of Tourism Development. The centre will
offer permits for filming TV commercials, documentaries, music videos
and TV programmes and hopes promoting more investments in film
production and earning more foreign revenue.
Thailand
earned 379 million baht from 193 foreign productions from January to
May this year. Last year, 491 productions brought in 1.92 billion baht.
A W A R D S?
Taking charge of The Bangkok Art Directors' Association this year are
Passapol
Limpisirisan and Wiboon Leepakpreeda. ?Return of the Best of BAD? is
the promise. The co-founders and co-chief creative officers of the Monday People ad agency plan to hold BAD Awards competition in October and November.
D I R E C T O R Y
I N D U S T R Y????? E V E N T S
?INCLUDEPICTURE? "http://www.adasia2007.com/eng
AdAsia
2007, the year?s biggest festival for Asian advertising professionals,
will be held in Jeju, China on October 10- 21. In this a commemorative
year for Asian advertising congress, we will be celebrating 50 years of
AdAsia
A D S P E N D
Copy the attached AEM PR Data June as tables
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